Numbers Indian Product Manager should know

Some of the important data that every product and business person should be aware of in context of the Indian Market - Part 1

India & Internet

All the data corresponds to the current date i.e. August 2022

• India’s population = 1.39 Billion

• Internet Users = 932 million

• Internet Penetration = 61%

• Indians doing online transactions = 305 million - about 1/3rd of the Internet Users

• Average Time Spent on Mobile per user per day = 4.7 Hours - that’s about around 35 hours per week - compared to an average of 40 hours of work

• Rural Internet Users = 373 million

• UPI transactions till May 22 = 98 billion

• The total amount of UPI transactions till May 22 = 2.1 Trillion

Source: Inc42

Indian E-commerce

• Estimated e-commerce opportunity by 2030 = $400 billion

• Current E-commerce = 100 billion

• Estimated CAGR of e-commerce Market = 19% from 2022 to 2030

• Number of online shoppers in 2022 = 128 million

• Number of online shoppers by 2030 = 350 million

Source: Inc42

• Indian online users expected by 2030 = 1.3 B

• Indian monthly internet consumption = 12 GB

• India’s overall retail = 1.2 Trillion in 2021

• Estimated Indian Ecommerce size by 2026 = 200 Billion

• Estimated size of the D2C market by 2025 = 100 billion

  • Fashion = 43 billion

  • Consumer Electronics and Appliances = 30 billion

  • FMCG = 20 billion

  • Home Decor = 5.5 Billion

• Estimated Indian Retail market by 2026 = 1.7 trillion

• Ecommerce Share in Indian Retail by 2026 = 11.4%

• Online Shoppers to be 350 million by 2025, currently at 120 million

• 67% of online shoppers belong to the age 18-34, 23% from 35-44

• The number of online beauty shoppers is expected to grow from 19 million in 2020 to 122 million in 2025

D2C in India

Source: Inc42

• India holds more than 50,000 digital-first brands

• Estimated size of D2C market by 2025 = 100 billion

  • Fashion = 43 billion

  • Consumer Electronics and Appliances = 30 billion

  • FMCG = 20 billion

  • Home Decor = 5.5 Billion

Global Economy - 100 Trillion now

• US - 25 trillion

• China - 20 trillion

• Japan - 4.9 trillion

• Germany - 4.3 trillion

• UK - 3.4 trillion

• India - 3.3 trillion

• France - 2.9 trillion

• Canada - 2.2 trillion

• Italy - 2.1 trillion

• Brazil - 1.8 trillion

• Russia - 1.8 trillion

• Indonesia - 1.3 trillion

• Netherlands - 1.0 trillion

• Taiwan - 841 billion

• Israel - 521 billion

Source: Visual Capitalist

The Largest Oil Producers

• US - 16.6 million barrels per day

• Saudi Arabia - 11 million

• Russian Federation - 11 million

• Canada - 5.4 million

• Iraq - 4.1 million

• China - 4 million

• UAE - 3.7 million

• Iran - 3.6 million

• Kuwait - 2.7 million

• Qatar - 1.7 million

• India - 0.75 million

• Venezula - 0.65 million

Source: Visual Capitalist

Population Growth - Next 1000 babies by country

• Asia - 511 per thousand

  • India - 171

  • China - 102

  • Pakistan - 47

  • Indonesia - 31

  • Bangladesh - 21

  • Philippines - 18

  • Vietnam - 11

• Africa - 326 per thousand

  • Nigeria - 56

  • Congo - 31

  • Ethiopia - 25

  • Brazil - 22

• America - 106 per thousand

• Europe - 52 per thousand

Source: Visual Capitalist