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Numbers Indian Product Managers should know — Part 1
Some of the important data that every product and business person should be aware of in the context of the Indian Market and the World. All the data corresponds to the current date i.e. August 2022
India & Internet
India’s population — 1.39 Billion
Internet Users — 932 million
Internet Penetration — 61%
Indians doing online transactions — 305 million — about 1/3rd of the Internet Users
Average Time Spent on Mobile per user per day — 4.7 Hours — that’s about around 35 hours per week — compared to an average of 40 hours of work
Rural Internet Users — 373 million
UPI transactions till May 2022 — 98 billion
The total amount of UPI transactions till May 22 — 2.1 trillion
Indian E-commerce
Estimated e-commerce opportunity by 2030 — $400 billion
Current E-commerce — 100 billion
Estimated CAGR of e-commerce Market — 19% from 2022 to 2030
Number of online shoppers in 2022 — 128 million
Number of online shoppers by 2030 — 350 million
Indian online users expected by 2030 — 1.3 billion
Indian monthly internet consumption — 12 GB
India’s overall retail — 1.2 Trillion in 2021
Estimated Indian Ecommerce size by 2026 — 200 Billion
Estimated size of the D2C market by 2025 — 100 billion (Fashion — 43 billion, Consumer Electronics and Appliances — 30 billion, FMCG — 20 billion, Home Decor — 5.5 Billion)
Estimated Indian Retail market by 2026 — 1.7 trillion
Ecommerce Share in Indian Retail by 2026 — 11.4%
Online Shoppers to be 350 million by 2025, currently at 120 million
67% of online shoppers belong to the age 18–34, 23% from 35–44
The number of online beauty shoppers is expected to grow from 19 million in 2020 to 122 million in 2025
D2C in India
Global Economy — 100 Trillion now
US — 25 trillion
China — 20 trillion
Japan — 4.9 trillion
Germany — 4.3 trillion
UK — 3.4 trillion
India — 3.3 trillion
France — 2.9 trillion
Canada — 2.2 trillion
Italy — 2.1 trillion
Brazil — 1.8 trillion
Russia — 1.8 trillion
Indonesia — 1.3 trillion
Netherlands — 1.0 trillion
Taiwan — 841 billion
Israel — 521 billion
Population Growth — Next 1000 babies by country
Asia — 511 per thousand
India — 171 per thousand
China — 102 per thousand
Pakistan — 47 per thousand
Indonesia — 31 per thousand
Bangladesh — 21 per thousand
Philippines — 18 per thousand
Vietnam — 11 per thousand
Africa — 326 per thousand
Nigeria — 56 per thousand
Congo — 31 per thousand
Ethiopia — 25 per thousand
Brazil — 22 per thousand
America — 106 per thousand
Europe — 52 per thousand