I recently read about this article on Tata Neu’s — the challenges the company has been facing since its launch and how the team has been making effort to make a comeback with a better user experience and winning strategy. This intrigued me to spend some time on understanding the business model for the super-app — its history, economics, and business strategy for its success. We will be focussing on the following -
Business Case Study: The SuperApp Business Model
Business Case Study: The SuperApp Business…
Business Case Study: The SuperApp Business Model
I recently read about this article on Tata Neu’s — the challenges the company has been facing since its launch and how the team has been making effort to make a comeback with a better user experience and winning strategy. This intrigued me to spend some time on understanding the business model for the super-app — its history, economics, and business strategy for its success. We will be focussing on the following -